Budweiser’s
commercials on the iconic Clydesdale horses have always been a super bowl
tradition and this year is no different. The
star of the sweet and sentimental Budweiser commercial aired during the super
bowl 2013 was a baby Clydesdale born in January this year.
The minute and forty-seven seconds long commercial is paired with the iconic song Landslide sung by the classic Fleetwood Mac. The pairing of the lyrics and the moments shared in the commercial is so impeccable it has helped to heighten the emotional connection to the commercial, and also narrate the story through song successfully even without a dialogue in the commercial.
The song not only helps to subconsciously explain the commercial especially being one without a dialoged, but it also helps to tie an emotional connection to the consumer. Being a popular song in which most viewers during the super bowl may have heard, it brings the advertisement closer to home with the fact that the Clydesdales horses are the ‘American sweetheart’ of the super bowl commercial being shown every year for the past 30 years makes it more personal for the viewers to relate to. This creates a lasting impression for the viewers by tugging their heart strings and they would now associate Clydesdale horses to the brand Budweiser. In the short time frame where everyone wants to fight for a spot to advertise to millions of people who are tuning in to watch the super bowl, it is important to stand out from the other brands and create a lasting impression in which viewers will remember and talk about even after the super bowl is over.
The minute and forty-seven seconds long commercial is paired with the iconic song Landslide sung by the classic Fleetwood Mac. The pairing of the lyrics and the moments shared in the commercial is so impeccable it has helped to heighten the emotional connection to the commercial, and also narrate the story through song successfully even without a dialogue in the commercial.
The song not only helps to subconsciously explain the commercial especially being one without a dialoged, but it also helps to tie an emotional connection to the consumer. Being a popular song in which most viewers during the super bowl may have heard, it brings the advertisement closer to home with the fact that the Clydesdales horses are the ‘American sweetheart’ of the super bowl commercial being shown every year for the past 30 years makes it more personal for the viewers to relate to. This creates a lasting impression for the viewers by tugging their heart strings and they would now associate Clydesdale horses to the brand Budweiser. In the short time frame where everyone wants to fight for a spot to advertise to millions of people who are tuning in to watch the super bowl, it is important to stand out from the other brands and create a lasting impression in which viewers will remember and talk about even after the super bowl is over.
